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Currently you are advertising your business in three ways
Newspaper ads
TV Ads
Telemarketing
Now I will explain disadvantage of these type of
advertisement media and also a short comparison with
SMS based Marketing
In newspaper advertising
you don’t know that how many readers see your ads
because not every one read the same news papers and
also very costly because most of the readers see ads
on home page, first 2 or 3 inner pages, business,
sport and back page and if you advertise in these
pages so it will cost around Rs.25,000 – Rs.5,00,000
(depends on newspaper ad publishing tariff)
for a single day and also your ad can not reach
every one because all the news papers are localized
I mean to say that if you advertise in Times of
India Delhi edition so your ad will not seen in
Hyderabad, and if you need to advertise in Delhi and
Hyderabad both city so you have to pay tariff of
both city
Through SMS Marketing you can reach 1 million + targeted
users by selecting appropriate area of interest
TV ads
is also very costly and not reachable to every one
because every one not see the same TV channel and to
advertising on more TV channels it will become very
costly, approx Rs.5 Lakh to more then Rs.1 caror per
month (depends on TV channel ad tariff)
Through SMS Marketing you can reach 1 million to more then
20 million targeted users by selecting appropriate
area of interest
Telemarketing
is another way to reach the peoples but its also not
a ideal way to reach exact user of your services,
costly and many manpower required too, suppose in a
day you call 100 peoples and talk to every one
average 5 minutes (because every one will not
be interested to listen you) your call cost
is Rs.1 per minute so your cost is Rs.5 per call and
total Rs.5 x 100 = Rs.500 you spend and not sure how
many person will respond positively
Through SMS Marketing you don’t need any more manpower and
if you take the above example so in Rs.500 you can
communicate with more then 1000 people and interested person
will call you back or will reply your SMS then you
will call them who will be correct person of your
product
As day by day mobile users are increasing
(approx 40 millions or more peoples use mobile)
and
send SMS to many content provider numbers
for Latest News, Stock Market, Dating, MP3 download,
Ring tone download, Movie trailers download,
Chatting, Game downloads, Traveling, E-mailing,
Cricket etc. monthly approx 40 millions SMS hits
come to different short codes of many content
providers, only News and Stock Market short code
getting approx 2 Lakh hits per day
What are the options
available for advertising on
mobile?
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1 |
Push SMS -
Push SMS is
simple way to
advertise where
we push your
content to
operator
filtered mobile
numbers by
selection city
wise as you
required, the
SMS will be send
only on the
numbers which
are not
registered in
NDNC numbers |
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2 |
Push back to
Pull SMS -
This is the
feature where we
target the users
of premium SMS
like Astro,
Cricket, News,
Stock, etc. ,
every user who
will send the
SMS for cricket
updates, news,
stock prices
will get 160
character Ad SMS
for which
advertisers have
subscribed |
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3 |
Footer SMS -
The
functionality of
this
advertisement is
same as Push
back to Pull SMS;
only the
difference is
that in Footer
SMS only 60-90
character SMS
that will be
pasted end of
after the result
of any Premium
SMS Request
Reply |
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4 |
Voice
Advertisement -
Voice
advertisement is
another good
option of
advertisement
while its costly
then Push SMS
but cheap then
Push back to
Pull SMS or
Footer SMS, in
voice
Advertisement
you will give us
a recorded voice
of some pulse
(one pulse = 30
seconds) and if
you have your
numbers database
so we will
upload that and
will run your
voice or
operator can
also run on
their own
database (price
for both option
will be
different), when
then calling
machine will
send a call to
any number so it
will be like a
normal call to
any mobile or
landline number
and if on
recipient of the
call accept the
call so will
listen the voice
that you have
recorded and if
not accept the
call so your
call charges
will not apply
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Advertisers earn extra revenue on every Footer or Push
Back SMS Ad or on Push Ads
As explained that in Short code you have to subscribe
Revenue Sharing on every SMS so you can use your
short code on every Footer or Push Back SMS i.e.
FREE ATTITUDE TEST OF JRE FOR DETAILS SMS JRETEST AT
5XXXX, now suppose you have subscribe for 10 Lakh
Footer or Push Back SMS and you get 25% reply means
2.5 Lakhs hits on your short code so you will earn
approx Rs.20,000 extra and the business revenue will
also generated, you can also go for online
advertisement, you advertise your business banner
with short code number on different portals of high
visibility portals like
Hi5.com, Facebook.com etc. and who
will see your ad on any site will send SMS on your
short code and on increasing hits on your short code
you will get earnings on your SMS inflow
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Pricing of advertising
depends on different type of
advertisers and selected
categories of business while
minimum of INR 0.30
will be charged for every
SMS and not less then INR
100,000 will be accepted,
for better understanding
send your complete targeting
requirement to
contact@indiansmsgateway.in
and CC to
web@indiansmsgateway.com
or also can call on
+919008995525, send
the bellow asked information
:
1. City where you
want to target
2. Types of users you
want to target
3. No. of users you
want to target
4. Duration of
advertisement |
