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Currently you are advertising your business in three ways
Newspaper ads
TV Ads
Telemarketing
Now I will explain disadvantage of these type of
advertisement media and also a short comparison with
SMS based Marketing
In newspaper advertising
you don’t know that how many readers see your ads
because not every one read the same news papers and
also very costly because most of the readers see ads
on home page, first 2 or 3 inner pages, business,
sport and back page and if you advertise in these
pages so it will cost around Rs.25,000 – Rs.5,00,000
(depends on newspaper ad publishing tariff)
for a single day and also your ad can not reach
every one because all the news papers are localized
I mean to say that if you advertise in Times of
India Delhi edition so your ad will not seen in
Hyderabad, and if you need to advertise in Delhi and
Hyderabad both city so you have to pay tariff of
both city
Through SMS Marketing you can reach 1 million + targeted
users by selecting appropriate area of interest
TV ads
is also very costly and not reachable to every one
because every one not see the same TV channel and to
advertising on more TV channels it will become very
costly, approx Rs.5 Lakh to more then Rs.1 caror per
month (depends on TV channel ad tariff)
Through SMS Marketing you can reach 1 million to more then
20 million targeted users by selecting appropriate
area of interest
Telemarketing
is another way to reach the peoples but its also not
a ideal way to reach exact user of your services,
costly and many manpower required too, suppose in a
day you call 100 peoples and talk to every one
average 5 minutes (because every one will not
be interested to listen you) your call cost
is Rs.1 per minute so your cost is Rs.5 per call and
total Rs.5 x 100 = Rs.500 you spend and not sure how
many person will respond positively
Through SMS Marketing you don’t need any more manpower and
if you take the above example so in Rs.500 you can
communicate with 1000 people and interested person
will call you back or will reply your SMS then you
will call them who will be correct person of your
product
As day by day mobile users are increasing
(approx 40 millions or more peoples use mobile)
and
send SMS to many content provider numbers
for Latest News, Stock Market, Dating, MP3 download,
Ring tone download, Movie trailers download,
Chatting, Game downloads, Traveling, E-mailing,
Cricket etc. monthly approx 40 millions SMS hits
come to different short codes of many content
providers, only News and Stock Market short code
getting approx 2 Lakh hits per day
Now if you advertise on SMS footer or push back so you can
reach 2 Laks SMS users per day only by News and
Stock Market Short Code
How this will work?
When any one send SMS like NEWS -> 58888 then in reply a
footer message will reach on mobile with Latest News
i.e. FREE ATTITUDE TEST OF JRE FOR DETAILS CALL
09999912345 will reach on mobile with Latest News
(maximum 110 characters allowed)
Another way to advertise in details is send Push
Back on the number from which SMS received for NEWS,
in this system a follow-up 160 characters message
will go on that mobile
You can earn extra revenue on every Footer or Push
Back SMS Ad
As explained that in Short code you have to subscribe
Revenue Sharing on every SMS so you can use your
short code on every Footer or Push Back SMS i.e.
FREE ATTITUDE TEST OF JRE FOR DETAILS SMS JRETEST AT
5XXXX, now suppose you have subscribe for 10 Lakh
Footer or Push Back SMS and you get 25% reply means
2.5 Lakhs hits on your short code so you will earn
approx Rs.20,000 extra and the business revenue will
also generated, you can also go for online
advertisement, you advertise your business banner
with short code number on different portals of high
visibility portals like Indiatimes.com, rediff.com,
zeenews.com, Financialexpress.com, Santabanta.com, Developer.com,
Internet.com, Hi5.com, Facebook.com etc. and who
will see your ad on any site will send SMS on your
short code and on increasing hits on your short code
you will get earnings on your SMS inflow
What another way hits can come to your sort code?
Suppose you advertise your banner on portals for 1
million banner display and at a time 100 peoples are
seeing your banner so means your banner is seen by
100 million people means 100 million people are
seeing your short code and if 1% visitors send SMS
to your short code so you will be eligible to earn
handsome extra revenue on SMS inflow |
